Create your own beauty brand

Beautonomy allows users to create fully-customised make-up palettes and order online to enjoy at home, or, if they feel entrepreneurial, to also create their own brand to sell to friends and followers via their own individual online shop.

Simply start by selecting from seven different palette sizes, then create your own colour collections from over 40 shades for eyes and face. Once the colours are in place, finish by selecting design options to create one-of-a-kind packaging. All elements of the packaging, from images, design, logos and typefaces can be customised, creating a palette as unique as you.

Struggling for inspiration? Don't worry, get your creativity flowing by opting for one of Beautonomy's own designs, curated by their team of graphic designers and make-up artists. There is something for everyone, from wildlife inspired prints to on-trend patterns and seasonal themes.

Each of Beautonomy's 40-plus shades have been created and rigorously tested by highly qualified makeup artists. Vazi Antia, Beautonomy's Head of Product, explains, "Our team of make-up artists rigorously test all our colours against professional standards for highest pigment quality and fallout. We strive to reflect the diversity of beauty in our colour choices as well as the latest catwalk and fashion trends to ensure what we offer meets the needs of the most demanding makeup experts. What's more, it's really important to us that all of our formulas are completely paraben free and that none of them are tested on animals."

The Beautonomy story doesn't end there. While you can simply buy the palette you've created and have it delivered to your home, you can also sell them to your friends and followers through your very own online shop hosted on Beautonomy.com where you'll earn a commission for every product sold. Co-founder Tom Le Bree explains, "We know there is an amazing amount of beauty creativity out there and we want to help beauty fans turn their passion into a business. The community is growing every day and they are as much founders of this brand as we are. They won't follow the trends, they'll set them."

Check it out and get creative at www.beautonomy.com