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Bridal fashion news and inspiration

All the latest wedding fashion trends for the bride, bridesmaids, mother of the bride and grooms.

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Ethical jewellery brand Lebrusan Studio reveals new Freedom collection

Ethical jewellery brand Lebrusan Studio has revealed its fabulous new Freedom collection of combinable gender-neutral commitment rings. Available in a variety of band widths, shapes, details and colours, the Freedom collection is made up of components that customers can mix and match.
The collection's flagship piece is a flat band set with a technicolour row of fancy Sri Lankan sapphires; the jeweller's sparkling take on artist Gilbert Baker's iconic rainbow flag. These sustainable pieces are cast in 100% recycled yellow or white gold, set with traceable and conflict-free diamonds and sapphires and created in the UK by skilled and specialist craftspeople.... read more

Posted: 20 January 2022

One dress, multiple looks from the new RULABELLE collection

The RULABELLE multiway collection for bridesmaids has added special edition styles and a new Ethereal Tulle collection to its range, with each versatile dress being able to be worn in more than 20 different ways. The collection allows the wearer to express their individuality, personality and unique sense of style, no matter their shape or silhouette. RULABELLE is named after Irish founder Ruth Larkin and her young daughter Annabelle, RU-LA-BELLE. Ruth tells us, "The flexibility of this collection lets every woman showcase her own identity, creating a look to perfectly suit her
shape and personality. It came from years immersed in the international bridal market and identifying an opportunity to design and offer retailers a collection to meet all bridesmaids and party wear needs."... read more

Posted: 13 January 2022

Elbeth Gillis has launched her new collection, Curve

South African wedding dress designer Elbeth Gillis has launched her stunning new bridal dress collection called Curve. It's her first capsule collection of 2022 and includes five dresses ranging from simple structures with crisp, clean lines to romantic, lavish lace. The collection also features statement sleeves, creaseless collars, beautiful bows and overskirts and have been designed to flatter women's curves and accentuate the bride's natural beauty. They are lovingly named Charlotte, Merida, Jessica, Poppy and Vivian.... read more

Posted: 6 January 2022

Grace Loves Lace has unveiled its first eco wedding gown

Grace Loves Lace has unveiled its first eco wedding gown called Lumi (£2,200) constructed from 96% recycled materials, ethically handcrafted in the brand's Australian studio. From the lace and tulle to the decorative covered buttons and eyelash trim, each part is a conscious choice for the planet. Founder and creative director, Megan Ziems, tells us, "We were inspired to take materials that would have been otherwise discarded and use modern technology to create a beautiful wedding gown that holds so much meaning."... read more

Posted: 30 December 2021

Vera Wang Bride and Pronovias Group join forces with new collection

Vera Wang Bride and Pronovias Group have joined forces to launch their first collection, Vera Wang Bride. The 60 dresses blend artisanal details with luxury textures using premium fabrics and hand-crafted finishes on exaggerated volumes and new silhouettes. Vera Wang says, "I intended to make sure that certain Vera Wang design codes were identifiable in Vera Wang Bride." She continues, "Through my designs, I want to express respect – respect for the design process. Respect for quality. Respect for imagination and individuality. But most of all respect for women."... read more

Posted: 23 December 2021

ALDO Shoes UK celebrates Disney Cinderella collaboration

Ahead of the most magical time of the year, ALDO Shoes has collaborated with Disney to release a limited-edition shoes and accessories collection. This Disney X ALDO collection inspires brides with its decadent designs and embellished finishes. This collection has been thoughtfully crafted to ensure customers are made to feel effortlessly elegant. Just because the clock strikes twelve, doesn't mean the fairy tale has to come to an end! This collection of seven pieces has been crafted with a vision of bridging the nostalgia of the brave and beloved princesses and the daring trends of today's world to connect timelessness and modern fashion.... read more

Posted: 16 December 2021

Bombas launches sock collection in UK partnering with homeless charity St Mungos

Cult US sock brand with a mission to help those in need, Bombas, has launched in the UK. Bombas was originally founded because socks are the top most requested item at homeless shelters in the US. Through the brands One Item Purchased = One Item Donated model, they have donated more than 50 million items to those in need, at risk and experiencing homelessness. Give the gift of giving this Christmas with Bombas and for every item purchased, Bombas donate an item to leading UK homelessness charity, St Mungos so you can do good, whilst looking and feeling good this season.... read more

Posted: 9 December 2021

With Love Darling Jewellery x Comic Relief launches the Knot Collection

With Love Darling Jewellery x Comic Relief has launched the Knot Collection with 40% of the profits donated to Comic Relief to support people living incredibly tough lives. This includes vulnerable children and young people, people who are homeless or who have been forced to flee their homes, women and families at risk of domestic abuse and those struggling with existing or new mental health problems. The brand new Knot Collection is inspired by the United Nations Global goals, aiming to inspire and engage customers to buy, live and think more sustainably. This beautiful collection starts at just £35.00 and is sustainably produced in developing countries, giving the artisans income to lift themselves and their families out of poverty.... read more

Posted: 2 December 2021

Scream Pretty launch Celestial Ear Party Advent Calendar

This jewellery advent calendar is a fun way to countdown to a Christmas wedding! Priced at £250, it includes 12 of the brand's best-selling celestial-inspired earring and ear cuff designs crafted from sustainable recycled sterling silver and gold-plated recycled sterling silver. Pieces include their Starburst Huggies, Lightning Bolt Huggie and Double Band Ear Cuff and the advent calendar is available in both gold and silver, making it the perfect Christmas gift for a loved one, or yourself!... read more

Posted: 25 November 2021

VRAI jewellery launches Two Weeks of Giving

With climate conversations being a timely topic, VRAI has teamed up with DIRT to dedicate two weeks to unite for positive change. Environmental activist, model and founder of DIRT, Arizona Muse, who has graced the cover of over 40 international VOGUE Magazines, curates her favourite VRAI designs, in time for the holidays, bringing together her commitment to sustainability and VRAI's annual tradition of Two Weeks of Giving. Until 30th November, 10% of all Style Edit purchases will be donated to DIRT, a charity founded by Arizona that supports and promotes biodynamic farming as a solution to the climate crisis. With proceeds supporting the regeneration of earth, this initiative will give back for generations to come.... read more

Posted: 18 November 2021

Hunter x Disney Mickey Mouse Capsule Collection launches

Planning a winter wedding? Then check out the new Hunter x Disney Mickey Mouse Capsule Collection that has just launched! Hunter has collaborated with Disney to create a Mickey Mouse-inspired collection. Celebrating the iconic Mickey Mouse, the collaboration is inspired by the playfulness of Disney's unmistakeable character. The Hunter x Disney Mickey Mouse collection features two timeless icons and both sharing a love of adventure, the designs and prints of the collection encapsulate the magic of the famous Mickey Mouse.
The collection includes reimagined best-selling rain boot styles, bags and accessories available for women, men and kids featuring Mickey Mouse illustrations and an eye-catching take on Hunter's red box logo, perfect for winter weddings and honeymoons.... read more

Posted: 11 November 2021

Global lingerie retailer, Pour Moi launches debut edit Pour Moi x Vicky Pattison

Global lingerie retailer, Pour Moi is thrilled to announce their debut edit with reality royalty and influencer, Vicky Pattison. The edit is full of personality including everything from sultry lingerie and cosy nightwear to feel-good sportswear and glamorous occasionwear – all designed to fit and flatter and promote body positivity. Vicky knows how important it is for women to feel empowered, sexy and fearless. The edit offers eight lingerie sets in cobalt, black cherry, emerald, soft pink and truffle shades. There's also a range of stylish and comfy nightwear with the dusky set in mink cut from premium satin.
For weekend nights out, the collection includes a selection of fun and glamorous party pieces, with highlights including rose gold dresses, sparkly velvet sequin skirts and bodycon dresses with diamante detailing. The Pour Moi x Vicky Pattison edit also offers a selection of fashionable activewear, including high-impact sports bras, crop and vest tops, sculptured leggings and shorts – providing all the support you need to work out confidently.... read more

Posted: 4 November 2021

NEXT launch campaign with Diversity and reveal The Rochelle Series

Next is excited to announce its first menswear campaign with dance group Diversity. Perri, Ashley, Jordan, Mitch, Sam and Warren have chosen their must-have winter pieces to suit everyone. From sleek tailoring and box-fresh trainers to elevated essentials and on-trend jackets, there's something for every occasion. The dance group tells us, "We love Next's Autumn collection because it's so versatile and easy to wear, you can layer pieces together and wear them in your own unique style." In other news for the high street favourite, Next has launched its first womenswear fashion series with broadcaster, entrepreneur and author Rochelle Humes.... read more

Posted: 28 October 2021

Annoushka x Temperley Bridal new fine jewellery collection launches

Alice Temperley and Annoushka Ducas have come together to design a new fine jewellery bridal collection. Alice and Annoushka share parallels in their professional and personal lives – inspired by nature and romanced by narrative, they are both passionate about detail, take pleasure in adornment and love to throw a wild party at home in the rural British countryside. Their similar, yet unique outlooks have led to a new jewellery collection, Annoushka x Temperley Bridal, for a modern bride – inspired by British Bluebells and treasured vintage pieces from Alice's jewellery box – reimagined in recycled 18-carat gold.... read more

Posted: 21 October 2021

Jewellery favourites Pandora launch new Pandora ME collection

Pandora has joined forces with inspiring artists Addison Rae, Charli XCX, Donte Colley, Beabadoobee and Cecilia Cantarano to relaunch its Pandora ME collection, empowering everyone to be who they want to be. The artist collective of beautifully individual people, who are connected by creativity and music, reflects the Gen Z fans' desire for personalization but also a sense of belonging. Rebooted and refreshed, Pandora ME is a collection for creators everywhere. Inspired by the world of music and online culture, the campaign features an exclusive track, SWEAT, from artist Charli XCX, which celebrates individuality. The accompanying video, directed by visionary Hannah Lux Davis, sees the influential artist collective showing off their personal jewellery edits from the collection to best represent who they are.... read more

Posted: 14 October 2021

Sanyukta Shrestha announced as winner of the PETA Vegan Wedding Award 2021

The UK's leading sustainable bridal brand Sanyukta Shrestha has been announced as the winner of the PETA Vegan Wedding Award 2021. Other winners included British singer and activist Leona Lewis and vegan shoe brand Beyond Skin. As the largest animal rights organisation in the world, PETA entities have more than 9million members and supporters globally. PETA's International sites are dedicated in the UK, France, Germany, and the Netherlands, Switzerland, India, Australia, Asia and Latino. The first Vegan Wedding Award was organised by PETA, UK.... read more

Posted: 7 October 2021

Timex x Coca-Cola Make Time for Unity with Release of Limited-Edition Capsule Collection

Timex, a world leader in watchmaking and craftmanship, has released a limited-edition collection of vintage-inspired watches, in partnership with Coca-Cola®. The capsule collection brings together two iconic American brands, Timex and Coca-Cola, to herald an enduring message of tolerance and hope. Meant to inspire watch-wearers around the world to make time for what matters – peace, love, and harmony – Timex released three commemorative styles created to celebrate Coca-Cola's time-honored 1971 "Hilltop" commercial and the unity message it portrays.... read more

Posted: 30 September 2021

THE OUTNET announce collaboration with Jenny Packham

Luxury online retailer THE OUTNET is pleased to announce a collaboration with global fashion brand, Jenny Packham. Founded in 1988, the UK-based design house illustrates Jenny Packham's distinctive signature style and has become widely recognised with social dressing. Following the success of the ready-to-wear label, the bridal collection launched in 2004 and has since contributed to revolutionizing the bridal industry. Jenny Packham's whimsical collaboration with THE OUTNET consists of 13 styles in a mix of contemporary and classic silhouettes. The dedicated Bridal edit features rich fabrics including finely pleated tulle, delicate lace, intricate beading and feather trims in a mix of maxi, midi and mini shapes. The capsule offers the perfect mix of feminine bridal styles with the brand drawing inspiration from nature with each dress in the collection named after a wild flower including the Lotus, Magnolia, Tulip, Wild Orchid and Jasmine.... read more

Posted: 23 September 2021

Little Mistress by Vogue Williams dress collection launches

Little Mistress and Vogue Williams are thrilled to debut the second edition of their collaboration; Little Mistress by Vogue Williams. Little Mistress by Vogue Williams brings an autumn refresh to its September drop. The latest styles designed by Vogue infuse a vibrant colour therapy to her first A/W21 collection. Palettes of mustard offset with hints of lilac introduce the range, whilst ditsy winter bloom prints adorn wardrobe staples for cross-seasonal styling. Elevated monochrome prints bridge the gap between chic and cosy with zebra print knitwear designed for layering, and long-sleeve ruffle detail mini and midi dresses curated to be worn day to night.... read more

Posted: 16 September 2021

Halfpenny London launches first ever rental edit, powered by MWHQ

My Wardrobe HQ are excited to announce their partnership with Halfpenny London. For the first time, an edit of the stunning bridalwear, evening looks and separates from the luxury British label are now available to rent. Designer Kate Halfpenny is passionate about encouraging her brides to choose and wear outfits they love again and again and about creating an inclusive offering for all, sharing in MWHQ's foundational commitment of offering a more socially conscious option of consuming fashion sustainably by giving new life to luxury goods through the circular economy.... read more

Posted: 10 September 2021

Oasis launches new Bridesmaids Collection

With wedding season in full swing, Oasis has taken the challenge out of finding that one perfect dress to suit a group of bridesmaids with a new collection of fashionable gowns. The carefully considered range features luxurious yet wearable dress shapes in a spectrum of flattering styles, all available in a complimentary palette of soft and muted pastel shades. Think feminine silhouettes and delicate detailing on sumptuous satin and silk along with ruffled trims and flowing fabrics and you get the idea.... read more

Posted: 2 September 2021

A guide to choosing a sustainable engagement ring

Times are changing and gone are the days where an engagement ring had to cost three months' salary and the bigger the rock the better. Now, couples are refining their engagement ring desires and are, in fact, holding sustainability as their priority. BrandRated's stylist Alice Reed tells us, "As consumers are demanding more transparency in how their goods are produced, jewellers must keep up and seek out jewellery which meets the change in demand." Here, Alice explains how to tell if a ring is sustainable, describes the different types of sustainable diamonds and gemstones and ethically sourced precious metals, and also offers tips to help couples choose the perfect ring.... read more

Posted: 26 August 2021

Lingerie brand Pour Moi has launched the Revolution range

Pour Moi, the innovative, fast-growing British lingerie brand, has just launched its new Revolution Collection, a range of sexy yet highly comfortable lingerie that has been designed to fit and enhance any body shape flawlessly. The range, initially comprising of eight pieces (three bras, one bralette, one bodysuit, one Brazilian brief, one deep brief and one thong), is poised to kick start a 'feel-good' lingerie revolution, with its body confidence-boosting styles in key seasonal colours of jade, hot pink, black and white.... read more

Posted: 19 August 2021

BagButler offers ways to update a pre-loved big-day outfit

With sustainability at the forefront of everyone's minds right now, BagButler offers an innovative way for wedding guests, mothers-of-the-bride and bridesmaids to update a previously worn big-day outfit or add the finishing touch to a new one without spending a fortune. They can rent a luxury designer bag for £55 per week, or an accessory, such as a Chanel necklace, from £30 per week. There are more than 60 pieces available to rent from Dior, Louis Vuitton and Chanel, to name just a few, and there's also a special Vintage Collection of jewellery.... read more

Posted: 12 August 2021

Pronovias launches EDEN, with sustainable #WeDoEco dresses

Luxury bridal brand Pronovias presents the new Pronovias Eden collection designed by Alessandra Rinaudo, artistic director of the firm. During the global pandemic, when travel was banned, she wanted to reconnect with the pristine beauty of nature. She tells us, "After this incredible situation we have all lived through, I wanted to offer brides some escapism, and the chance to remember the essential beauty and exoticism of nature. Travelling is a great source of creative inspiration for me. In these times of restricted travel, I wanted to convey that emotion we get when we experience the extreme simplicity and harmony of nature. Each and every one of these designs has a natural, harmonious beauty that became the guiding light of this collection."... read more

Posted: 5 August 2021

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