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Outdoor 365 Group
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Outdoor 365 Group

COVID hasn’t stopped the party

group of men on a bench in mask and one in a viking hat There are a few words that we never thought we'd say so much in the last year: sanitiser, lockdown and masks are three that spring to mind! With traditional stag and hen dos off the agenda, it was time to get the thinking caps on and get creative: Zoom played a huge part, and so did.... face masks! Not the sort we're all now too familiar with, but the fun facemasks that always came out at parties and the only mask we really knew till the pandemic of 2020.

Printster is the UK's leading retailer for personalised cardboard face masks in the UK. As the pandemic hit, it was expected that sales of cardboard face masks would naturally plummet - after all, friends were no longer able to get together in large groups to celebrate. 
Ben Williamson, Managing Director at Printster had the following to say "With cardboard masks such an important product for us, I was extremely nervous when the first lockdown came into force - we simply didn't think any of the previous sales volume would be retained."

A year since the first lockdown, and a look back has uncovered some interesting results: whilst sales of cardboard masks has seen an overall decline, pre-lockdown sales volumes of cardboard masks have, for some events, been sustained through the entire period. Perhaps the huge increase inpopularity of web conferencing tools such as Zoom has enabled the UK to keep partying on despite the global pandemic!

Prior to the first lockdown, around 40% of Printster's mask orders were specified by customers as intended for stag and hen nights. Over the last 12 months, this has fallen to less than 20% of orders where couples have postponed their wedding days. It seems that, for some, prolonging that day isn't an option. With a glimpse of light at the end of a long, dark tunnel, many weddings are now being arranged for 2022.

 
Take the perfect engagement ring selfie

Take the perfect engagement ring selfie

Unbelievably, #EngagementRingSelfie has 17,952 posts on Instagram! This means you need to take a picture like...

 
Memorable hen dos with new company

Memorable hen dos with new company

Flock founder Kathryn Dinsmore launched the company in April 2021 after finding her self facing redundancy due to...

 
Changes to wedding marriage certificate requirements

Changes to wedding marriage certificate requirements

In England and Wales, the law requires all marriages to be registered once they have taken...

 
Calling all newlyweds and nearlyweds - County Wedding Magazines need you!

Calling all newlyweds and nearlyweds - County Wedding Magazines need you!

As our wonderful world of weddings adapts to the new normal, eagerly...

Plan your big day with Your East Midlands Wedding magazine!

Unlike a national magazine, Your East Midlands Wedding is packed with area specific features, venues in your area, inspirational real weddings and regular features on bridal fashion, beauty, photography, cars, stationery, flowers, cakes, music, entertainment, catering, hair & beauty, etc.

So when you decide to look for local suppliers, wedding retailers and service providers, our magazines can really help you plan your wedding.

We also have regular exciting competitions and giveaways, expert question & answer pages and lots more. Quite simply, all the information you will ever need to get married in your area.

We have 19 wedding titles covering counties and regions throughout most of England and Wales. Your East Midlands Wedding is available to download for free as a high quality eMagazine. Titles covering other areas are available here.